sources said yesterday, Alibaba registered the "double eleven" trademark, does not allow other business related words appear in advertisements. This news spread, many dealers timely changes to the original "double eleven" advertising, and dispatch criticism Ali "monopoly". However, the industry believes that the pattern of Cheap baseball Jerseys the market this year "double eleven" multi-party competition this behavior will not affect Ali, competition will be more intense.
reporter China trademark network last login the State Administration for Industry and commerce under the banner of the inquiry found that, Alibaba Group Holding Ltd has registered the "double 11", "double 11 Carnival", "double eleven", "double eleven Carnival", "double eleven online shopping Carnival", "double two" more than a trademark. Which covers thirty-fifth categories of content a trademark of "double eleven", "Di", "double eleven shopping Carnival" etc.. Because 35 kind of trademark includes "advertisement" in the field, this means that without the permission of other companies to Ali, the use of "double eleven", "double 11" and cheap jerseys usa other words to do publicity.
news, Suning, Gome online, Jingdong such as part of electric modify web promotion at the first time. For example, Suningyi purchase only "O2O Shopping Festival", not "double eleven"; Gome online and Jingdong advertising to "11.11", "11· show 11" and other forms of circumvention Alibaba registered trademark statement. Beijing East through the micro Bo said: "11.11 of all retail industry has become a holiday, but also the consumers' shopping carnival. The business enterprise (Alibaba) has consistently advocated the opening and ecology, is trying to this festival with 'lawful' mode of appropriation, and even use coercion means to the media and business trade company set up obstacles, it is contrary to the spirit of the open Internet, contrary to the principle of fair competition."
"double eleven" has been registered as a trademark legal? The legal profession reporter consulting many learned, Ali registered trademark is not illegal, because the relevant trademark is "November 11th" this specific date expression, and is more suitable as a text combination. Create from the protection of their own man-made festivals starting, this approach can understand ali. There's a lawyer pointed out: "the change from Jingdong, Gome advertisement still contains' 11· 11 ',' 11.11 'expressions can see Ali's trademark was impossible fundamentally to prohibit other electric business promotion activities in November 11th."
in this year's "double eleven" is about to go to war when, Ali and other electric Cheap jerseys online business room burst "trademark war" what meaning? Ali has not released an official statement also do not evaluate. Industry speculation that it may be discount sunglasses used to disrupt the Ali word games competitor layout. However, the side effect of this approach is also very obvious. Released Cheap football Jerseys after the news, say Ali "stingy" a few friends, rivals more opportunities of criticism. Can confirm that, this year "double eleven" electric >
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